Meet the People Behind Twin Heron

We’re not here to give you a formula. We’re here to help you figure out what actually works for you.

Why We Started Twin Heron

We built Twin Heron because we were tired of watching smart, purpose-driven entrepreneurs waste time and money on strategies that never fit them in the first place.

Most business advice isn’t wrong — it’s just not yours.
At Twin Heron, we specialize in creative business strategy that meets you where you are, gets to the root of your challenges, and helps you move forward with clarity and momentum.

We don’t just solve surface problems. We uncover the real ones—and then help you fix them.

Two herons standing together at sunset, silhouetted against a warm sky, symbolizing partnership, clarity, and peaceful alignment.

A Strategic Duo with Uncommon Experience

Matt and Sarah Swieton, co-founders of Twin Heron, creative business strategists supporting purpose-driven entrepreneurs.

Matt Swieton
Matt blends deep critical thinking with creative problem-solving. With a background in archaeology, product development, mathematical modeling, and strategic consulting, he brings razor-sharp insight to the systems, structures, and signals behind business performance. He's equal parts philosopher and strategist.

Sarah Swieton
Sarah is a natural coach, connector, and pattern-breaker. With years of experience in business management, operations, and client support, she brings grounded intuition and real-world practicality to every session. She has a gift for seeing what others overlook — and helping clients reclaim their clarity and confidence.

Together, We’re Twin Heron

When we work together, you don’t just get a coach or a consultant.
You get two perspectives—one intuitive, one analytical—working in harmony to solve problems from all angles.

We’re known for bringing ideas no one else has thought of, asking questions no one else asks, and crafting solutions no one else sees. Whether we’re helping you rework your business model, simplify your systems, or align your strategy to your energy, our goal is always the same:

Clarity, momentum, and alignment.
(Without the fluff. And definitely without the burnout.)

🎵 What We’re Listening To Lately

Whether we’re deep in a strategy session, mapping out ideas on the couch, or decompressing after a long client day—music is part of the flow. These are the sounds that fuel our thinking, reset our energy, and spark our best ideas.

Tune in with us!